Keynote Speakers

Prof. Jörg Henseler (University of Twente, The Netherlands) and Prof. José L. Roldán (Universidad de Sevilla, Spain): “Coping with endogeneity in composite modeling” on May 30 2017 from 9:30am to 10:30am.

jh Jörg Henseler is Full Professor of Product-Market Relations at the University of Twente, The Netherlands. Moreover, he is Visiting Professor at Universidade Nova de Lisboa, Portugal, and Chair of the Scientific Advisory Board of Advanced Analysis of Composites (ADANCO). His research interests include the development and application of partial least squares path modeling, design and brand management, services marketing, and innovation management. His research has been published in scholarly journals such as Computational Statistics & Data Analysis, European Journal of Information Systems, Industrial Marketing Management, International Journal of Research in Marketing, Journal of Supply Chain Management, Journal of the Academy of Marketing Science, MIS Quarterly, Organizational Research Methods, and Structural Equation Modeling. He was an Editor of the Handbook of Partial Least Squares (published by Springer).

jr José L. Roldán is Full Professor of Management at the Universidad de Sevilla, Spain. His current research interests include knowledge management, organizational culture, and the developmenf of partial least squares path modeling. His recent contributions have been published in the British Journal of Management, European Journal of Information Systems, European Journal of Operational Research, Industrial Marketing Management, and Computers in Human Behavior. He is currently on the Editorial Board of the journal The Data Base for Advances in Information Systems. He has also served as Guest Editor of the European Journal of Information Systems. He co-chaired the 2nd International Symposium on Partial Least Squares Path Modeling (in Seville in 2015).